The Official Plant-Based World Cup Experience in Atlanta
60 Days. Thousands of fans. Direct brand interaction
This is one of the only opportunities to physically place your brand in the hands of World Cup visitors at scale
LIMITED CATEGORY PLACEMENTS AVAILABLE
ONLY ONE BRAND PER CATEGORY
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WHAT THIS IS
A curated, plant-based lunch box experience designed for the World Cup in Atlanta. Each box delivers a premium food experience while integrating select brand partners directly into the moment.
In-hand product placement
Curated customer experience
60-day activation window
What’s Inside the Experience
Each box is intentionally designed to deliver both flavor and brand interaction.
Signature plant-based sandwich
exclusive Chips + beverage + snack Partner placement
QR code placement for direct engagement
“Things too do in Atlanta” Insert
Signature plant-based sandwich
1 Brand Per category
Once Filled, Permanently closed
Get your brand seen
DIRECT CONSUMER INTERACTION
Your brand placed directly into the hands of customers not just seen, but experienced.
PREMIUM IN-HAND PLACEMENT
Intentional placement inside a curated, premium experience.
HIGH-TRAFFIC WORLD CUP AUDIENCE
Exposure during a 60-day surge of local and international visitors.
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Your brand is placed directly into the hands of real customers; not just seen, but experienced. Each box delivers a curated moment, enhanced by collectible elements that extend engagement beyond the initial interaction.
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This isn’t shelf space; it’s intentional placement inside a curated, premium experience. From core items to select snack and sweet inclusions, every product is positioned for visibility, value, and impact.
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Tap into a surge of local and international visitors during a 60-day (2-month) World Cup window. Each experience is designed to be memorable — combining food, brand placement, and collectible keepsakes that travel beyond the moment.
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Each box includes a curated “Things to Do in Atlanta” guide, featuring 6–8 local destinations. This extends brand visibility beyond the meal, positioning your brand as part of the visitor’s broader Atlanta experience.
WHERE YOUR BRANDS
SHOWS UP
Every item is itentionally placed, seen and experienced
PLNT DELI x RHW - ATLANTA 2026 WORLD CUP
What you receive
Premium Placement.
Real Exposure.
Your brand doesn't just appear it's placed directly in the hands of the people attending one of the most-watched events on the planet.
New!Logo placement on lunch box packaging
Product inclusion inside the box
Branded insert or promotional flyer
QR code placement for direct engagement
Exposure to both local and international visitors
INSIDE THE BOX
More Than a Meal
A Brand Moment
Every box is curated for impact. Each element is chosen to create a premium, memorable experience for the person holding it.
New!Logo placement on lunch box packaging
Product inclusion inside the box
Branded insert or promotional flyer
QR code placement for direct engagement
Exposure to both local and international visitors
This is not passive advertising.
This is physical brand interaction.
Fresh, plant-based sandwich (PLNT Deli signature)
Curated chips + beverage partner placement
"Explore Atlanta" insert (featuring sponsor opportunities)
Clean, premium packaging designed for visibility
Why this works
Built for Brands
That Want
to Be Seen
Operating in Atlanta with an established customer base and growing visibility, PLNT Deli is positioned to deliver a unique, high-touch experience during a global event.
New!RESPONSES PRIORITIZED BASED ON AVAILABILITY
Logo placement on lunch box packaging
Product inclusion inside the box
Branded insert or promotional flyer
QR code placement for direct engagement
Exposure to both local and international visitors
This is not mass-market exposure.
This is curated placement inside a premium cultural moment.
Currently confirming brand partners across remaining categories.
ADDITIONAL EXPOSURE
Beyond
the Box
Your brand presence extends beyond the product. Partners receive visibility across multiple touchpoints throughout the World Cup window.
New!In-store promotion during World Cup traffic
Social media features and mentions
Inclusion in digital and printed materials
Category Status
Final Category
Placements
in Progress
We are currently confirming brand partners across remaining categories.
New!Once a category is secured, it is permanently closed.
RESPONSES PRIORITIZED BASED ON AVAILABILITY
Secure Your
Category
This is a private opportunity shared with a select number of brands. Complete the form and we'll confirm availability within 48 hours.