A 60-day, high-traffic brand activation during one of the world’s largest events.

The Official Plant-Based World Cup Experience in Atlanta

Atlanta’s Official Plant-Based Fan Experience

Now onboarding select partners

LIMITED CATEGORY PLACEMENTS AVAILABLE

ONLY ONE BRAND PER CATEGORY

— Final partner placements now being confirmed.

~SCROLL TO EXPLORE

Built by the team behind RHW Retail & Vegan Café, serving Atlanta for over 5 years.

WHAT THIS IS 

  • In-hand product placement

  • Curated customer experience

  • 60-day activation window

A curated, plant-based lunch box experience designed for the World Cup in Atlanta. Each box delivers a premium food experience while integrating select brand partners directly into the moment.

Designed for consistent daily distribution throughout the 60-day World Cup period

NOT JUST SEEN - EXPERIENCED.

What’s Inside the Experience

Each box is intentionally designed to deliver both flavor and brand interaction.

  • Signature plant-based sandwich

  • exclusive chips + beverage + snack Partner placement

  • QR code placement for direct engagement

  • “Things to do in Atlanta” Insert

Final partner placements now being confirmed.

Limited categories available. Once filled, access is closed.

SIGNATURE PLNT DELI EXPERIENCE

  • 1 Brand Per category

  • Signature plant-based sandwich

  • Get your brand seen

  • Once Filled, Permanently closed

DIRECT CONSUMER INTERACTION

Your brand placed directly into the hands of customers not just seen, but experienced.

PREMIUM IN-HAND PLACEMENT

Intentional placement inside a curated, premium experience.

HIGH-TRAFFIC WORLD CUP AUDIENCE

Exposure during a 60-day surge of local and international visitors.


This is one of the only opportunities to physically place your brand directly into the hands of World Cup visitors at scale.

Built for Real-World Exposure

Positioned in Atlanta during one of the largest global events, this activation connects brands directly with high-intent consumers.

Beyond the Box

Each experience includes a curated “Things to Do in Atlanta” insert featuring 6–8 local destinations — extending your brand beyond the meal and into the city experience.

What Partners Receive

  • Your brand is featured directly on the box, ensuring repeated visibility throughout the entire customer experience.

  • Your product becomes part of the curated experience, placed directly in the hands of each customer.

  • Include a custom insert that introduces your brand, offer, or message within the experience.

  • Drive direct engagement through a scannable touchpoint linking customers to your site, offer, or campaign.

  • Connect with a diverse audience of both Atlanta locals and global visitors during a high-traffic 60-day World Cup window.

Exclusive Category Placement Opportunities

AVAILABLE SPONSOR CATEGORIES

Limited Category Availability

  • Your brand is the exclusive chip inclusion inside every box, gaining direct, repeated exposure with each customer experience.

  • Your product is positioned as the featured drink, creating a consistent and visible pairing with every meal.

  • A select sweet or snack addition that enhances the experience while giving your brand a memorable final touchpoint.

  • Item descriptTop-tier placement with prominent branding across packaging and experience elements, positioning your brand as a lead partner.ion

  • Your brand becomes part of a curated Atlanta experience seen by every customer.

Built for visibility. Designed for impact. Delivered directly.

Category exclusivity ensures your brand stands alone.

Check Category Availability

Responses prioritized based on availability

Limited categories available. Once filled, access is closed.

Secure your category by submitting below.

Final Category Placements in Progress

We are actively confirming brand partners for this 60-day activation. Once a category is secured, it is permanently closed.

Limited categories available. Once filled, access is closed.

Now confirming final partners for Summer 2026


This activation will sell out. Secure your category early